Ken is available to speak to your marketing team, executive staff, or other groups. Among the topics Ken can cover are:
- Measuring and Managing Product Differentiation - Product differentiation is key to successful positioning and sales. Yet few tools exist to measure and manage this metric. Ken share's his unique experience from Intel Inside, Netscape and start-ups on this critical topic. Perfect for product management and marketing teams
- Positioning for Success - Ken reviews several case studies on using proven techniques to position products, product lines and companies for growth and exit. Perfect for executive teams, senior marketing staff and investors
- Tales from the Silicon Valley - Ken relates humorous and insightful anecdotes from his 25 years in the industry and in the valley. Learn about the "short guy" marketing problem at Match.com, how 2 weeks can cost you millions in Stock options, the peril of the cubicle and how to get ahead without getting ahead. Perfect for student and interest groups, association get togethers and other lighter gatherings.
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