KJR Associates

Strategic Go to Market Consulting and Services

Case Study As VP of Product Marketing, Ken Rutsky drove the growth of Secure Computing's Webwasher business through an innovative and customer based marketing program called SWAT, Secure Web2.0 Anti-Threat Initiative. Download the PDF and learn more.  Read the Case Study The Situation: Webwasher revenues not growing as fast as desired; Win rates not as high as possible; Marketing driven by "featuritis" The Solution: Customer based repositioning around Web2.0 enabling technologies and benefits The Result: Accelerated revenue growth leading to acquisition by McAfee